1 of Many Successful Truth of What Social Media Marketing Actually Is

A story telling approach to understanding social media marketing as it actually is

It’s quite simple discovering what social media marketing actually is. Social media marketing is the use of social media platforms and websites to promote a product, a service, or a business brand. Gone are the days when social media is just for fun and catching up with friends. Today it has become a key tool in increasing a business’s reach beyond the local level. Hope this story telling approach helps you to understanding what social media marketing actually is. Most of all, its impact.

Think of it this way:

Madison and Ashley are both smart business women. The two friends had a common problem; they were seeking ways to drive attention to their business and make more than enough sales to sustain their families as well as their brands. 

The quick resolve

Without much knowledge of what social media marketing actually is and considering her options carefully, Ashly decided to put together some necessary requirements and approached her bank for a loan. After seeing her carefully put together documents and her impeccable business plan – which never failed to wow anyone that sees it, the bank decided she was worthy of the loan and granted her a whooping sum of twenty grand.

$20,000! 

That was a little too much debt for Madison, so she clearly refused to take the same steps that her friend has taken. And while she was still struggling with getting customers and making sales, Ashly’s twenty grand had begun to do wonders. 

She had paid a bill board agency and had her banners erected at every major hub and city in the country. She even had a space on the flashy billboards at Times Square. 

Within weeks, she started getting customers! Life was sweet and business was good. She quickly used a percentage of her profits to double up her promotion and the billboard agency went ahead to put up her banners in the countryside.  Soon every local town and every city had a touch of Ashly’s flashy banners.

What happened to Madison?

While she was happy with her friend’s success and still maintained their strong bond, Madison couldn’t avoid the pestering anxiety about her business. Was she aware of what social media actually is these days?

While Ashly’s customers seem to be increasing every month, hers were reducing every week! Life was not fair and business was bad. But if there’s anyone to be recognized for their passion and tenacity, it should be women. And that was what helped Madison. She never gave up praying.  Her faith was so strong in the Lord that nothing could stumble upon it. Though she’d see her friend’s success, that only made her persevere.

On zero budget, Madison went on the internet and paid a graphics designer, and within hours she had her own flashy fliers too. Problem solved; what social media marketing is all about was once exposed.

But she could not afford to pay any billboard agency like her friend. Instead she went on Facebook, Instagram, and Twitter. Then she started sharing her fliers on these platforms, while learning about her business and what social media marketing actually is.

She even hosted an unboxing event where she opened new products with her viewers. Consistently, she kept sharing value and more about herself and her brand. Ashly finally hit her goal once she saw what social media marketing actually is all about.

The Miracle!

Unlike what you expected, some random investor did not show up for Madison’s business. She was her own investor, and on the verge of her business collapsing. 

But slowly, people started to talk about her products. They wanted to know more and she gave them more. It didn’t take long for her to gather loyal customers and friends around the world who began to share her fliers on their own profiles. This is what social media marketing actually is all about nowadays.

While Ashly’s banners are saturating the country, Madison’s fliers are going around the world! She had followers from different countries and soon demands started flowing in. 

With almost zero budget, Madison started earning in over 10 different currencies and guess what? Her customers kept on recommending her pages and her demands came in every day. Soon she started thinking of having her outlets in other countries to serve her customers better. 

Once again, this is the impact behind social media marketing and what it actually is.

The Bottom Line.

Read More: Key Elements Of Social Media Marketing

While Madison and Ashley both found a solution to their problems, Madison’s solution proofed more effective and required less liability. Ashly has to remove debts and taxes from her profit while keeping the little left over for herself.  But Madison had zero debt and high profit, with her simple social media marketing technique. However, she now discovered what social media actually is and its function for success.

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Now this should prompt you to think; what problem solving methods are you going to adopt for your business? Will you apply these tips now that you’ve learned what social media marketing actually is?